HOME DIDN’T SELL?

 

Why Some Houses Don’t Sell and How to Avoid Four Mistakes That Can Cost You

Thousands

You put your house up for sale and what happened? The listing expired without a sale.

And now you’re wondering what went wrong…

Like all homeowners, you hoped your house would sell quickly. Some houses do. In

fact, the majority of houses sell during the initial listing time agreed to by the seller and

agent, usually a period of six months or more.

But - as you’ve found out - some don’t sell. In some tough markets, as many as half or

more of the listings expire unsold.

What should you do now? If your listing has expired and now you really want results, We

can help.  

 

1. COMMUNICATION

Why no sale? What did prospects say about price, about condition? What feedback did

other agents offer? Teamwork between seller and agent is key to know how to alter a

marketing plan for success. Inattention to a listing can be a factor, but rarely the whole

story.

Every seller can boost a property’s exposure. Make it easy to show: consider a lockbox,

“For Sale” sign where permitted, and showing times convenient to buyers. Also, keep

the house in good shape, depersonalize furnishings so prospects see themselves at

home, keep large pets at a distance. Remember that the next prospect may be your buyer.

 

2. PRICE

This is the most common culprit for the lack of a sale. An incorrectly priced house

attracts the wrong buyers or worse - none at all.

Market conditions probably have changed since you initially listed your house. Houses

may have sold, additional houses may be listed now, load rates may have moved up or

down. We can prepare an up-to-date, competitive market analysis - a review of recently

sold houses and houses currently for sale that are comparable. One little-known secret is

to set your price below other expired listings and overpriced listings languishing 60-90-

120-180+ days on the market.

With our analysis, you’ll know how your house compares to others offered for sale today.

Is your price right? Are your terms and financial incentives competitive?

Activity without offers often indicates overpricing. Remember, any house, no matter

what condition, will sell for the right price. What price is “right” depends on market

conditions, competition and condition.

 

3. CONDITION

Is your house someone else’s dream home? When buyers enter, do they think, “I love

this house!” A house in move-in condition invites a sale. Have you fixed all the little

squeaks and drips, cleaned and painted, removed clutter, brightened up and concentrated

on outside curb appeal?

 A house in like-new condition sells fastest and gets the

best price because it outshines the competition.

We would be happy to tour your house and help you see it as prospective buyers do.

 

4. MARKETING

As the old adage says, “Advertising doesn’t sell houses, agents do.” Your secret to

success is a carefully crafted marketing plan that exposes your property to the widest

possible pool of prospective buyers.

Elements often include; direct promotion to other agents and brokers through special

tours, flyers and brochures; listing in an area-wide computer network; an advertising

program that generates buyers for similar properties in your price range. Broker opens

and buyer open houses if appropriate; and other unique activities designed to catch

attention.

BUYERS ARE OUT THERE NOW.

Finally, a word of advice. Don’t show off your house until marketing team, price and

condition are set. Buyers are out there right now looking for certain properties. Put your

house in buyer-ready condition before listing it again and it won’t go unsold.

If you’re ready to re-list an expired listing, or simply want to talk about what to do next,

We’ll welcome your call.

HOW TO KNOW IF THE PRICE IS RIGHT

Setting the right price makes a house competitive, reduces selling time and improves the

chances of getting a full-price offer. To find the right price, We will perform a competitive

market analysis, which means check out the competition.

We’ll analyze the final sales prices and terms for comparable homes in your

neighbourhood for the past six months to a year, depending on local activity. Then we’ll

look carefully at the competition, and see how the value of your house compares with the

others similar to yours on the market. Maybe visit a few nearby houses for sale and see

how their condition compares to yours. Check how long the other houses have been

listed and calculate average time to sell in today’s market. Finally, we’ll note the prices

on any houses whose listings have expired. These prices were probably too high.

PRICE, PRICE, PRICE

Your price should be close to what houses like yours have actually sold for recently.

 Although your house will likely sell for its real market value, by pricing it closer to selling prices - not asking prices - it will sell faster.

Note:  I haven’t mentioned how much you paid for your house or its improvements. Like

any other investment, the market value - what a willing buyer will pay and a willing

seller will accept - rather that the cost you’ve put into the property, is the sales price.

If you are interested in listing your home AND selling it, fill out the form located below and one of us will gladly get back to you within 24 hours!


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